making of

How I fell in love with oolong tea - part 1

How I fell in love with oolong tea - part 1

I have been drinking tea since I was old enough to hold a tea cup without burning myself but my very first memorable tea-drinking experience was when I first encountered oolong tea.
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Adding a bot

To make the website more dynamic and engage with users I added a small widget powered by Zendesk at the bottom right of the website.  It can help users when...
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product reviews

Product reviews

To increase the store conversion rate I installed a free app Judge.me that allows to add product reviews. The app does a few things: it allows you to add your...
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Smart shopping

Smart shopping

Smart shopping ads are a mix of shopping ads (which show on the top of the Google search results when you look for something) and display ads (which follow you...
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Micro conversions and the Google algorithm

Since the launch of the store, I have tried advertising on Pinterest, Facebook and Instagram with no visible results. The one thing that really seems to be generating orders for...
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Using the smart campaigns by Google

I launched the Google Ads and Google Shopping Ads at the beginning of September and have so far see mitigated results. As I can only consecrate very little time to...
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Testing Shopify email

My store is getting a lot of traffic and it is getting SOME orders which is all very encouarging. But for now my marketing costs are too high and my...
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Abandoned checkouts

Since the launch at the beginning of September I received quite a lot of traffic (Shopify says that in terms of traffic I'm in the top 16% of stores launched...
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