To increase the store conversion rate I installed a free app Judge.me that allows to add product reviews.
The app does a few things:
- it allows you to add your existing reviews from a CSV file
- it sends an email after each order has been fulfilled asking for a review
- it shows the reviews on the product pages
It is very easy to install and to use and I was very happy to see how the reviews started showing on the site immediately after the installation.
As for the results? After one month:
- the conversion rate increased by more than 70%
- the average basket value increased by 30%
- the number of orders increased by 100%
So it was definitely worth it! And that, without even mentioning the satisfaction when you see that a happy customer has left a positive review.