News

  • Entering stage two

    It has now been almost a month since this project went live. My goals for July were to build up a social following and organic traffic. Here is how...
  • I might have been wrong about the social channels

    After slighly more than twenty days, my follower count on Instagram is above 200 with no ad spend while on Facebook Teapster has less than 50 follo...
  • Trying advertising on Pinterest

    For a few days I have been trying advertising on Pinterest. There are a few reasons for that: * research shows that this is the social network with...
  • Trying out different social media channels

    After two weeks since launching the site, it has a live Instagram profile, Pinterest profile and Facebook profile. On Instagram, simply posting one...
  • Stopped advertising on Pinterest

    After a few days and 60 EUR spent, there were not only no transactions and no go to checkout sessions but also only 14 actual product views which i...
  • Teapster has been indexed by Google!

    It was a bit more complex than the Shopify Help Centre would suggest, which is why I will describe it here: I first had to authenticate my domain ...
  • Teapster is authenticated by Google

    How cool is that? For some reason I couldn't authenticate the domain by changing the DNS settings but I managed to changed the HTML code and connec...
  • Teapster is live on social media

    Teapster is having a busy week. Having attended an inspiring class about digital marketing a few weeks ago, I started building the Teapster digital...
  • Teapster is live!

    I have launched the store today. So far, no traffic is coming in... as planned.  This week I want to add at least one blog post, about oolong tea b...
  • Teapster is born

    It started exactly a year ago. Although I loved my job and found it gratifying to work with our partners and customers, I wanted out. I wasn't alig...