My store is getting a lot of traffic and it is getting SOME orders which is all very encouarging.
But for now my marketing costs are too high and my end to end conversion rate is too low (0.13%).
Starting from today, I'm changing the approach:
- I'll be trying to collect data from users interested in tea content
- I'll be sending these users a weekly newsletter using the free Shopify email functionality
Wish me luck!